More than an athlete…

Active and retired professional athletes - Collegiate athletes - High school athletes

ACTIVE AND RETIRED PROFESSIONAL ATHLETES

Athletes are more than competitors; they are commodities. Athlete branding is the practice of strategically positioning an athlete as a profitable commodity through structured tactics designed to leverage equitable growth and establish longer-term value.

Professional athletes are in a position to maximize their talents to expand their reach. Who you are on and off the clock should complement each other. Athlete branding for professional athletes allows you to ensure that this is so.

Using our expertise in Brand Management, Strategic Communication Planning, Digital Content Management and Public Relations, and Marketing Campaign Development — we work directly with each athlete, or athletic entity, to discover who they are, create a UNIQUE voice, and illuminate a relatable and identifiable persona.

We live in a world of Google. When someone searches for you, what do they find? Who you are as a human transcends beyond who you are on that court, field, mat, track, course, etc.

Contrary to popular belief you can be “private” and have a brand that speaks volumes. No matter your preference, your brand is your legacy.

If you don’t create your story, someone else will.

We work directly with athletes and/or athlete agencies (representation) to Discover - Create - Illuminate.

Collegiate athletes

COLLEGIATE PROGRAM SUPPORT

Supportive collegiate programs that are designed to prepare student-athletes for success during and post-college performance can make a world of difference. While the talent may speak for itself, strategy can create opportunities.

With our collegiate branding support program, we educate and activate tactics that support the program and athletes through expanded exposure of opportunities with Name, Image, and Likeness.

Brands By Bry Communication is especially committed to supporting Historically Black Colleges and University athletes in their desires to seek professional sporting careers.

COMBINE / PROFESSIONAL TRANSITION TRAINING SERVICES

As a collegiate athlete preparing to transition into a professional setting, you have a chance to make that first impression that can make a lifetime of difference. When preparing and participating in this transition it is imperative that you present yourself in a manner that shows your value on and off the clock.

Combines and pro days are opportunities for athletes to introduce not only their talent but themselves to prospective teams, organizations and brands. We offer interview, media and social media training individually to athletes and as a package to athletic training facilities.

HIGH SCHOOL ATHLETES

Just as supportive and prepared collegiate programs can make a difference, the same goes for high school athletic programs.

Brands By Bry Communication offers an athletic branding educational series for high school athletic programs and training facilities on Name, Image, and Likeness.

Through this series, we educate high school athletes on social media branding, public speaking, and being a successful student-athlete.