The Game Changer: How Jalen Hurts' All-Women Team is Rewriting the Playbook
As we count down to the Super Bowl, while most eyes are locked on playbooks and predictions, another story unfolding deserves our attention—especially as we celebrate Women and Girls in Sports Day. It's about Jalen Hurts, the Philadelphia Eagles quarterback, and his groundbreaking choice to build an all-women-led team around him.
As a Black female brand manager and publicist blessed with opportunities to work in the sports industry, I see something revolutionary in Hurts' approach. It's not just about making headlines; it's about winning in ways that go beyond the scoreboard.
Fresh Eyes, Fresh Thinking
Here's what most people miss: having an all-women team brings new perspectives to a field that's often stuck in "that's how we've always done it" thinking. Women in sports have always had to think differently, work smarter, and find creative solutions. When you're used to navigating obstacles, you develop a knack for spotting opportunities others might miss.
Real Recognizes Real
In an age where fans can spot inauthenticity from a mile away, Hurts' decision stands out because it's genuine. He's not following a PR playbook—he's writing his own. By surrounding himself with talented women who excel at their jobs, he's naturally building a brand that resonates with a broader audience. It's not about checking boxes; it's about choosing the best people for the job.
Leading by Action
What makes this story powerful is how quietly revolutionary it is. Hurts isn't making grand statements or seeking praise. He's simply choosing excellence, which happens to come from women who understand both the game and the business of sports. This approach, coinciding with Women and Girls in Sports Day, shows young women that their dreams of working in sports aren't just dreams—they're viable career paths.
The Domino Effect
When someone like Hurts makes moves like this, people notice. Other athletes watch. Teams watch. Brands watch. And suddenly, what seemed impossible becomes possible. It's not about making statements; it's about making sense. Everyone wins when you open doors to talent—regardless of what that talent looks like.
Beyond the Game
As a brand manager, I see the brilliance in this approach. Hurts isn't just building a team; he's creating a legacy. He's showing that success in sports isn't just about physical strength or tactical knowledge—it's about building the right team around you. And sometimes, that means looking beyond traditional choices to find the people who will push you to improve.
The Future of the Game
As we prepare for Super Bowl Sunday, let's appreciate how the game is evolving, not just on the field but in every aspect. Hurts and his team remind us that success comes in many forms, and sometimes, the best way to win is to change how you play.
Whether you're rooting for the Eagles or not, there's something powerful happening here. It's about excellence, pure and simple. It's about recognizing talent wherever you find it. And it's about understanding that sometimes, the best way to change the game is to change who's calling the plays behind the scenes.
Here's to the Super Bowl, breaking new ground, and all the women showing up and standing out in the world of sports. The game is changing, and we're all better for it.
Beyond National Girls and Women in Sports Day - girls and women in sports are the NOW!
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